A picture says more than...Merry Christmas, Africa from the German ministry of development
Merry Christmas, Africa! German minister for development cooperation Dirk Niebel wishes every g iraffe and roundhouse happy holidays Christmas in this official newspaper ad from December 2012 (not 1962...). This really says a lot about the current leadership of the Bonn-based ministry and potentially also about their communications team and their expectations of the German, printed new spaper reading public... We have already achieved a lot. With your help we can even do more. May be rethinking communications and images/stereotypes of Africa could be one of those achievements in the future... (HT: Claudia of OpenAid Germany )