The Kony 2012 video franchise, or: Invisible Children’s latest ‘Move’
It was interesting to watch Oprah’s Next Chapter on Sunday with Jason Russell. As the format suggests, this was all about Jason with a particular focus on his breakdown after the Kony 2012 video went viral and his recovery since. Oprah, always looking for ‘Aha moments’, found it when Jason described how the breakdown may not only have been caused by PTSD, but as a reaction of feeling to self-important, stopping to listen to friends who told him to slow down and wanting to take full advantage of the buzz that the Kony 2012 video had caused within an extremely short amount of time. In short, as always with Oprah’s approach, it was a minimum of critical context and a maximum of emotionalisation – an approach that makes every development enthusiast beam with joy and excitement. The timing of the interview is important as Invisible Children has just launched a new video where they are telling people that making and watching YouTube is not enough to change the world...but let’s not be cyni...