Heineken in Africa (book review)
Olivier Van Beemen’s Heineken in Africa-A Multinational Unleashed is probably one of the most readable, nuanced and critical accounts of ‘multinationals doing business in Africa’ that I have read so far. Looking at the iconic Dutch beer brewer Heineken’s operations across the continent, Van Beemen presents case studies that dispel many myths about sustainability, corporate social responsibility and the contribution global companies make across Africa economies. Heineken in Africa is not on a crusade that shakes an angry fist against the evils of capitalism or condemning a multinational company and its product. Van Beemen uses his unagitated and meticulously researched style to the fullest advantage to present country-specific case studies of the brewer’s problematic relationship with power, politics and profits. Right from the beginning Van Beemen makes it clear that Heineken’s business in Africa has always been very profitable. This has not been despite the stereotypical assumptio...