The Thank You Economy – a development review, part 2/2
This is the shorter and more practical second part of my take on the Thank You Economy (TYE) and its value for discussing some of the current and future developments of aid, especially around the ‘social’ aspects and ‘development 2.0’. The first part focussed on the actual book review and some general observations. Just a brief reminder of what Gary Vaynerchuk means by TYE: In short, [companies] are going to have to relearn and employ the ethics and skills our great-grandparents' generation took for granted, and that many of them put into building their own businesses. We're living in what I like to call the Thank You Economy, because only the companies that can figure out how to mind their manners in a very old-fashioned way and do it authentically are going to have a prayer of competing. Note that I said you have to do it authentically. I am wired like a CEO and care a great deal about the bottom line, but I care about my customers even more than that. That