Don’t post direct links to your new journal article!
This has become a pit of a pet peeve of mine, but I am getting increasing annoyed when colleagues announce new publications and only include a direct link to the (mostly) paywalled source. Especially on social media I often roll my eyes when links start with ‘ sciencedirect.com ’, ‘ tandfonline.com ’ or ‘ cambridge.org ’. Your exciting new product deserves better! For the majority of ‘members of the public’, i.e. ‘normal’ people on social media this will almost inevitably lead to the frustrating experience of being faced with a paywall; if they are lucky they can still read the abstract, but it still feels like missing out. I doubt that anybody would share your article further. I am, in fact, an academic with access to many journal databases-and I still find the experience of following a link to the publisher ’ s website frustrating! Most of the time I use social media on a mobile device-usually not connected to the university network which often enables direct access to the