Dear ICRC: We need to talk about Nas Daily & “the most undiscovered country”
Dear ICRC, Let’s start with the good news: Nas Daily’s video The Most Undiscovered Country (#undiscoveredcountry #ICRC #honor) has only been viewed about 2,600 times since it appeared on YouTube on 21 August – so the damage is limited. However, it is still a pretty terrible video. Maybe a I am bit more sensitized as an academic who does communication for development as a job, but the mixture of ‘exploration’, ‘tourism’ and ‘aid work’ is usually not the best starting point to promote a professional global development organization. Sending someone from the global North to ‘discover’ Papua New Guinea rubs me the wrong way right from the start of the 5 minute video. I know, I know: Many of us could easily get enticed by the story of Nuseir Yassin and his journey from Israel to Harvard to tech industry to travel blogger and you wanted to work with a digital influencer to get the young kids interested in ICRC work, I guess. Nas has created a business off of his personal ma...